Senior Brand Designer

Description

ConvertKit is a powerful marketing platform built for creators, by creators. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn’t a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products - all within one platform. More importantly, there isn’t a team more committed to helping creators earn a living.

We’re on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team.

The ConvertKit culture is one where emotional intelligence is valued, radical candor is encouraged, and where everyone works together to uphold a set of shared team principles.

About the role

We’re looking for a Brand Designer with an extensive visual communication design skillset to join our remote team to help evolve our brand and produce marketing materials that position ConvertKit as the essential tool the world’s most interesting creators use to share their work, spread their ideas and earn a living.

As part of our multidisciplinary Brand Studio team you’ll report to our Creative Director and will play a core role in shaping a brand identity that creators love. You’ll take ownership of how the ConvertKit brand shows up across our marketing channels and campaigns and be responsible for creating and/or art directing static and motion assets that clearly communicate the value of ConvertKit. You’ll also collaborate with one other Senior Brand Designer (who is responsible for our marketing website) to develop brand identity systems that foster consistency and creativity so that we can always look our best.

Responsibilities

The Brand Designer will be responsible for:

• Evolving and expanding on our visual brand identity and the systems that help us stay on brand consistently.
• Creating and art directing original and effective designs – both digital and print – for marketing collateral across our content, social media, advertising, email, events, training and sales channels.
• Ensuring that we’re always designing the right solution to the problem.
• Working with animators and video editors to create effective on-brand motion graphics and video ads for our campaigns and content.
• Iterating and improving on design assets through A/B testing, user research and feedback – particularly paid advertising assets in partnership with our ads team.
• Giving feedback and art direction to external design contractors, and helping to prioritize their workflow for efficient asset production.
• Collaborating with the Product Marketing Manager and marketing channel managers to produce effective and creative campaign assets.
• Understanding our company strategy and business goals, and optimizing design assets to help meet those goals.
• Maintaining consistency in our visual brand and high-standards for design throughout the company.
• Managing design projects and meeting deadlines, with clear communication to the wider team about priorities.
• Understanding our target audience of professional creators and competitor landscape to ensure our visual brand identity stays relevant and effective.

Requirements

The right designer for this role has:

• Prior in-house experience in a brand, marketing, or visual design role operating at a senior level (even if ‘Senior’ wasn’t in your job title).
• A portfolio of work that showcases your ability to:some text
  • Design creative and effective assets for various marketing channels
  • Craft and evolve a visual brand identity and develop systems that support it
  • Art direct (or create) beautiful product marketing motion graphics
• A keen eye for design details like typography, iconography, illustration and motion.
• The ability to respond well to feedback and to give useful feedback to internal and external creative partners.
• An understanding of how to measure and improve design performance.
• Strong writing skills to clearly communicate ideas and design decisions.
• Confidence designing and creating systems in Figma.
• The ability to be autonomous and self-motivated in a remote work environment.
• The ability to collaborate effectively and join regular meetings with teammates in US/Europe time zones.
• Belief in our mission, vision and values

And it’d be a bonus to have:

• At least three years of design experience in a tech company creating marketing assets for a B2C product
• Experience testing design assets through A/B tests, user testing or user research
• Experience using After Effects or another animation tool to create motion graphics
• The ability to design effective landing pages and websites
• Experience designing for the creator economy

Compensation + Perk + Benefits

ConvertKit has standardized salaries based on position, no matter where in the world you live. For this role, we’re hiring at level 3 ($127,500) or level 4 ($152,500). Level is determined based on experience and our interview process. Other benefits include:

• Profit Sharing
• ConvertKit equity
• 401k with a 5% match
• Monthly medical benefits up to $1,850 a month toward premiums. Dental and vision premiums covered 100%
• $4,000 equipment allowance for your first two years, $3,000 budget every following two years
• Individual learning + development budget ($3,500/year)
• Gender affirming benefits
• Childcare benefit up to $3,000 annually
• Twenty (20) days of paid time off during each year of employment
• Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
• Ten (10) paid holidays a year
• Two weeks of paid sick time each year, including mental health + well being days
• Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
• Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
• Winter Break Closure: ConvertKit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period.
• Four-week, paid sabbatical after five years with the team

How to Apply

We know that most interviewing is tough. We aim to make it as good of an experience as we can, and part of that includes keeping you informed during the process.

We usually receive a large number of applications, but hope to get through them within two weeks of the post date for the role. Don’t worry, you’ll hear from us either way.

Here’s what you can expect from our hiring process:

1. A phone screen with someone from the hiring team
2. A working session
3. Work sample exercise to share your technical expertise
4. A culture contribution interview

To get started, complete this application, including answers to the questions on the next page. We read every single application, and your responses to our application questions help put your experience into context. We’ll keep you informed through every step.

ConvertKit is an equal opportunity employer. We value diversity in all of its forms, and we hire the best person we can for each role, no matter your personal background. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.

ConvertKit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.