Senior Marketing Manager, Paid Traffic

Why CAST AI?

CAST AI is the leading Kubernetes cost optimization platform for AWS, GCP, and Azure customers. Our mission is to simplify and automate Kubernetes for our customers, allowing them to focus on higher-order value creation and business goals. What’s unique about CAST AI is that its platform goes beyond monitoring clusters and making recommendations. It utilizes advanced machine learning algorithms to analyze and automatically optimize clusters, saving customers 50% or more on their cloud spend, improving performance and reliability, and boosting DevOps and engineering productivity.

To date, the company has raised $73M from investors including Cota Capital, Creandum, Uncorrelated Ventures, and Vintage Investment Partners. CAST AI has more than 120 employees globally and is headquartered in Miami, Florida.

Core values that hold us all together:

Develop the best

Be curious and improve continuously to foster personal development and professional growth.

Lead

Take ownership, never kick the can, and drive things forward in a full-power mode. The company is in your hands.

Be open-minded

Constantly welcome new ideas and opinions. Share insights responsibly with unwavering openness, honesty, and respect.

Customer obsession

The customer always, always, always comes first. Solve the customer’s problem, be open to feedback, act on it, and the rest will follow.

Role overview

The Senior Marketing Manager, Paid Traffic will report to the Director of Demand Generation. In this role, you will be responsible for developing and implementing effective paid advertising strategies across multiple channels including SEM, Paid Social, Video, Display, and more.

Your focus will encompass both strategic planning and day-to-day campaign execution and optimization, aiming to drive pipeline growth and increase brand awareness within CAST AI’s target audience.

You will work closely with Marketing and Sales teams to develop campaigns, enhance creative assets, conduct experiments, and ensure consistent messaging across all platforms, aligned with different target personas.

You’re a great fit for this role if you have strong interpersonal skills and constantly ensure your work is aligned with marketing, sales, and company objectives. You thrive in a fast-paced, goal-oriented environment, and enjoy working across international markets. You think strategically across the entire customer journey, proactively map your quarterly goals, enjoy the constantly evolving nature of startups, and adapt accordingly.

The Impact and Responsibilities

• Develop a paid traffic strategy to boost pipeline generation and expand our business.
• Implement Paid Search, Paid Social, Paid Video, and Display campaigns to support brand, product sign-ups, and enterprise lead goals.
• Regularly analyze campaign performance and make ongoing adjustments in spending, targeting, bidding, creative, and landing pages.
• Develop and document campaign experiments for continuous improvement in paid campaigns.
• Manage the paid traffic budget and provide consistent reporting on budget pacing and campaign performance.
• Collaborate with Marketing, Sales, and Customer Success to manage and execute paid traffic strategies in both ongoing activities and integrated campaigns.
• Collaborate with PMM to ensure the testing of messaging and promotion of up-to-date assets in paid campaigns.
• Regularly review and update ABM target lists across different regions.

Experience

• 5+ years of experience managing paid campaigns in sales-led and/or product-led B2B organizations.
• Strong communicator in written and verbal form.
• Strategic planning and project management skills, with experience in achieving quantifiable results.
• Knowledge and proficiency in advanced B2B marketing tech stack platforms (Salesforce and HubSpot) as well as paid marketing platforms (Google Ads, LinkedIn Ads, Facebook Ads, Taboola, Outbrain, and more).
• Analytical and data-driven. You are comfortable navigating a variety of metrics, extracting insights, and understanding the nuances of marketing attribution.
• Ability to work in fast-paced environments and adapt to shift projects as business needs change.

• Ability to work closely with a distributed team and collaborate closely across a geographically dispersed team.

• Experience in a high-growth B2B Enterprise IT segment is a plus.

What is it for you?

• Team of highly skilled professionals to work with and learn from.

• Impact and visibility. Our organization is flat, getting in touch with CEO or CTO is a common practice here.
• Monthly salary depending on the level of experience.

• Short feedback loop. We have an obsession with customer satisfaction. The ship features fast and gets instant feedback. Feature projects tend to be completed in 1 to 4 weeks, depending on the scope.

• Flexible working hours. We deliver instead of sitting in the office 8 to 5.

• Skin in the game. Every employee gets a share of the company.

• Time to focus on work with a minimum overhead of meetings, bureaucracy, etc.

• 10% time to focus on self-improvement or personal projects.